Retailers can advertise their own products interactively in the DS System. The system itself can be treated as a promoter in the shop and give the customers the general info of the products. It can help to increase the brand awareness of a product and indirectly the sales volume as well.

The shop that sells the consignment items can also invite the distributors to place the advertisement in the DS system that can help to increase the income of the retail outlet indirectly.

The DS system can take up the role as a PR, a channel to update the customers about the latest news of the company and the VIP clubs (If any), to keep contact with customers and build the intangible relationship with them.